Email Marketing
We take “boring” out of email newsletters
Emails are direct and personal. That’s why you need a highly curated and specific approach to sending them.
Let’s face it, we all get too many emails. Many emails are deleted before they are opened. That’s why at Corbec Media, we pay attention to everything from the subject line to the time your email is sent to ensure your email has a fighting chance of being read.
HOW WE DO IT
BEAUTIFUL MOBILE-FRIENDLY DESIGN
With more and more people accessing email from their smartphones/devices, optimizing email campaigns for mobile users is essential. A beautifully designed email with specific content that enhances your brand and reputation as an expert in your field will help raise that open rate.
STRATEGY
We use a multifaceted approach to sending emails, one that must be road-mapped before implementation. First, we seek to understand your user to build a content strategy and campaign that encourages your users to read your email.
MONITORING
After sending your email, we will monitor its open rates, clickthrough rates, engagements, and abandonments. Once we see a pattern of open rates, we will make adjustments based on our findings to ensure optimum results.
There are many types of emails to send your customers:
A newsletter is a cost-effective medium for building relationships and maintaining regular contact with customers and prospects.
NEWSLETTER BLASTS
A strategic and varied newsletter will engage your existing clients with current and valuable information about your business. According to research, 90% of people prefer to receive company updates via email
SPECIAL OFFER EMAILS
According to MarketingSherpa, 61% of consumers enjoy getting promotional emails weekly (and 38% would like emails even more frequently).
MILESTONE EMAILS
Customers now expect a certain level of personalization and relevancy to their messages when engaging with your brand. What better way to increase engagement than sending a milestone email to celebrate your customers’ birthdays, loyalty, or personal accomplishments?
WELCOME EMAILS
Automating a series of emails to let your customers know that they didn’t just give their information away for no reason will build brand loyalty.
CURATED CONTENT EMAILS
A curated newsletter aggregates exciting and popular content around a specific subject. Think of a curated newsletter as being the best of the best material, and all pulled together in one place.
NEW PRODUCT ANNOUNCEMENT EMAILS
Product launch announcement emails are essential to spread the word about what’s new, score early sales, and generate a buzz.
CONFIRMATION EMAILS
Don’t just send your customers a receipt for their purchase – they may want more than you think. Once they have already purchased from you, a well-designed email campaign will bring them back again and again for more.
Let us help you bring your
customer engagement to the next level
Corbec Media offers complete sending automation with lead generation campaigns and CRM tracking on the back end. This complex ecosystem of emails requires ongoing management, monitoring, and strategy.
Book your growth strategy call today!
Ready to Grow Your Business?
Ready to get more customers and turn those customers into brand advocates?